Anyone who struggles with self-esteem issues knows that clothing and appearance affect everything from their levels of confidence to their overall moods. This is true of people who wear uniforms, who often find that others treat them differently when they’re on the job, but it’s also true of average consumers.
Want to find out how to unlock confidence and feel better about life and its prospects? Read on to find out how buying brand-name clothes can help.
Putting the Best Foot Forward
Wearing high-quality, brand-name clothes like those made by Bamboo cay will make consumers feel like they’re putting their best foot forward. The choice to buy nice clothes shows that they care about their appearances and how others see them and that little effort can have a huge payoff. People treat each other differently based on their expectations of who they’re talking to and people who buy brand-name clothes give the appearance of success and confidence.
Physical Comfort
If clothes aren’t physically comfortable, their wearer won’t feel comfortable in his or her own skin. Cheaply produced shirts rarely offer a good fit and can impede their wearers’ abilities to perform tasks and move gracefully. These issues can hamper self-esteem and leave consumers feeling less than their best selves.
Association and Empowerment
Professor Karen J. Pine, author of the book Mind What You Wear: The Psychology of Fashion points to the subconscious association with clothes as a key point in determining how people feel about themselves. Fashionable people hold themselves differently, she says, and the relationship between this increased confidence and the clothes themselves is complex. People make subconscious associations between themselves and the clothes they wear, even if they aren’t aware of it, so wearing brand-name clothes can instill confidence even at a subconscious level.
Social Acceptance
Everybody wants to fit in with his or her social group. In many social groups, wearing brand-name clothes offers an easy way to feel a sense of belonging and increase other group-members likelihood of being friendly and accepting. Fitting in and having social acceptance helps those with low self-confidence feel good about themselves, which can help with underlying self-confidence issues and go on to have a positive impact on mood and self-cognition.
Symbolic Meaning
There’s more to clothes than just what they’re made of, what color they are, and what designs they feature. Clothing holds symbolic meaning, which is part of why uniformed professionals like police officers, firefighters, and doctors all receive respect from others whenever they’re in uniform, not just when they’re actually on the job and helping people.
Just like uniforms have symbolic meaning, brand-name clothing does too. It offers the impression of wealth, success, and style to anyone who’s wearing it. When combined with the associations that the wearers themselves make subconsciously with their clothes, this external respect can go a long way toward improving self-esteem.
The Bottom Line
Making even small alterations to a wardrobe, such as adding more designer shirts, can have a huge impact on how a consumer feels when he wears his or her clothes. While it’s true that brand-name shirts are more expensive than their cheaply produced counterparts, it’s worth the investment. A new, more impressive wardrobe will make any consumer feel more confident and gain acceptance from his or her peers.
